Sports are popular in almost every country around the globe, but that doesn’t mean your local sports club is guaranteed to grow and become the biggest one in town. If you don’t implement certain tactics, you run the risk of your club disintegrating. Here are three tips to get you closer to realizing your dream.
Do You Have the Buy-In From the Community?
You can’t operate a sports club on your own. You’ll need volunteers for coaching, administration, marketing, or your small team will feel overwhelmed with the workload and start quitting. Invest time into forming relationships with locals, building trust and loyalty so they won’t mind sacrificing a few hours for your cause. After all, it’s to the benefit of the community, from helping kids to assisting adults deal with stressful lifestyles.
Are You Managing Administration and Finances Well?
A sports club is still a business, and if you don’t have a healthy administrative and financial process in place, it could even lead to you closing the club house doors. You need an effective communication system that makes it easy to join up and keep up with the latest news:
- Allow new members to join by using a form on your website
- Make sure you have someone dedicated to sharing information, via email, social media and more. This is for marketing purposes as well as engaging with existing members
- Communicate news with local newspapers to get the word out
Effective communication goes hand in hand with making everything easy for your members. With resources like PayPal and a Boston Bitcoin ATM in various locations in the city, you no longer need to stick to traditional cash or credit card payments. Allow members to use their preferred payment option so there’s no obstacle in getting accounts paid quickly.
When it comes to managing the finances, make sure you have a dynamic workflow so you have all the latest financial reports on hand if you need to make important decisions. If you don’t feel comfortable handling it yourself, perhaps you need to outsource your accounting tasks.
Do You Offer Something Unique?
As with any business, you need support. Chances are that you also want some of the regulars at other clubs to join you. In order to entice members of already established clubs to head over to you, you need to offer something they don’t have. The unique selling proposition can be anything from the type of venue you operate from to how you build strong relationships with members. Perhaps your strength is helping young people prepare for a sports scholarship application. Start by asking existing members what they find special and use this to market your business. Ask them what they would like to see changed, so you can improve and become the most loved club in town.
You’re bringing joy to Boston locals by creating opportunities to pursue sports, which are a positive influence in any community. Give your club and your community the best chance possible by managing your club with the above tips.