Whether you are in South America, Asia or Europe, sports is a daily pastime and for cultures like Italy, it’s even fair to say sports is a way of life. With new generations of sport fans a new way of engaging with sports teams is also emerging at an accelerated rate involving big brands and big teams.
Past generations supported favorite teams in colosseums, stadiums and parks, however recently with COVID-19, Italian fans who have experienced a year-long lockdown, have moved to new opportunities surrounding sports betting in Italy.
It’s important to discover how sports betting in Italy works, and who the most important bookmakers in Italy are at the moment.
As we will see later on, most of the Italian bookmakers are also online casino brands, but a good online casino doesn’t always mean that its sports betting section it’s great as well.
What are the most famous sports betting Bookmakers in Italy?
It has been said that sports betting is Italy’s favorite form of gambling, one can then see why there is an interest amongst Italian bookmakers to invest in creating an amazing user experience through their online platforms.
With the growing number of users leaves no shortage of “Top 5” themed articles declaring the top sport betting bookmakers in Italy, here are just a few of the top ranking sports betting in Italy sites:
- bet365: “Bet365 Group Ltd (commonly known as “bet365”) is a British online gambling company based in the United Kingdom. It was founded by Denise Coates, who remains the majority shareholder and joint chief executive alongside her brother, John.” – Wikipedia
- 888Sport: Multinational online sports gambling company with its headquarters in Gibraltar. Subsidiary of 888 Holdings plc was founded in 2008. 888Sport offers online sports betting mostly for European markets.
- William Hill: Is one of the largest bookmakers in Italy and the UK. It is one of the founding companies of the FTSE 250 index and is listed on the London Stock Exchange.
Other popular online betting companies that players recommended based on the best terms and bonuses were Betway, CampeonBet, and Bwin, the list of options is an endless scroll.
Italy is the leader in security and regulations in online gambling
It’s important that when doing your research on Italian sports betting and casino platforms you ensure the online betting bookmaker is certified by Italy’s AAMS division. The AAMS (Amministrazione Autonoma dei Monopoli di Stato) of Italy is the department managing gambling certification and regulation, and remains one of the most strict gambling divisions of its kind in Europe. So yup, you’re pretty darn regulated and safe in Italy.
Most of them are also online casinos
Online casinos are growing at wild rates with online platforms being forced to meet an accelerated demand within the Italian gambling entertainment industry. Partnerships and mergers between smaller online sports betting platforms and larger casino conglomerates has been trending for quite some time.
Most recently we saw Caesars Entertainment acquire the famed William Hill with a $4 billion dollar takeover.
The gambling entertainment industry has also seen casinos flood the market with their very own sports betting platforms. But beware, just because a Casino dominates in one section doesn’t make them the best in the other.
The in-person gambling experience vs the mobile app gambling experience must be a dopamine rush similar to or at the very least close to the actual in-person experience. Failure to meet the demand of player’s desired rush via the app or online platform could prove a loss of players in the thousands.
There is a huge incentive for online sports bookmaker sites to invest copious amounts of money into the user experience, in bonuses and in attractive terms in hopes of gaining a lifetime and loyal player. Just as there is strategy in gambling there is also strategy in user experience.
Where to find the best online casino in Italy
There are many good online casinos in Italy but, as we also said earlier, it’s always important to make sure that they are certified. Here you can find the best Italian casino, they’re all legal and AAMS (ADM) certified.
Conclusion
The local gambling format in Italy has placed Italy in a new position of power in Europe attracting new players, new loyal VIPS and a new clientele outside of Italy. The new regulatory system that was put into place in 2010 has opened a door allowing for Italy to be a leader within the European online gambling industry.