Even though it has not been long since TikTok entered the social media sector, it surely got some good grip of the ground! If you think about it, just last year, this app had around 614 million downloads, and those have been estimated to be around 800 million active users on a monthly basis! It is already grabbing some worldwide attention from sports brands because of its creative and quirky models.
In February 2019, TikTok jumped from the global rank of 269th to its 4th position. In March 2020, it had its standing in the 3rd global position of social media apps. This social media app is powered up to partner with the sports industry, including the NFL. The main goal is to bring in some new life and also a fresh little perspective to the current sports entertainment sector. Some people are even trying to buy tiktok views, and now you can do that once you have come across the best firm to do so.
Engage with the next generation of sports fans:
TikTok introduced its “react and duet” function a long time back. This function will allow the users to just re-enact the players’ skills or just get the chance to interact with them. So, it is one of the most compelling new features that you will get handy with this application.
The primary audience range of this app will be from 14 to 24 years of age. That’s an ideal age group for the sports brands looking to create their fan base towards a younger generation.
One of the biggest reasons behind TikTok’s growing demand is its way to help sports brands reach the next level of success by attracting a huge chunk of the younger fan base. If a strong fan base has been created, this relationship is going to last for a long time.
It gets a lot easier to go viral:
TikTok is also noted to be a short video-creating app. It is pretty popular with the next generation because of the “Discover” tab. It is more or less similar to the “explore” page that you see on Instagram.
- Here, on this page, users will come to learn which activity is trending right now, and they can find some of the most popular videos over here as well.
- Furthermore, brands get the chance to advertise the widescreen banner, located right at the top of the page. It goes there with the help of an ad unit, also known as the Hashtag challenge.
The first time a luxury brand partnered with TikTok was when Ralph Laurent collaborated to promote the US Open Tennis event. The brand used “#WinningRL” to increase its current brand awareness. This step was further taken to study consumer activity when it comes to new items.
The content gets easier to generate when it comes to sports brands:
TikTok is all about the fast pacing and attractive content, which works great with the sports sector. The ease of creating a video through this app is assisted by Musical.ly, which was procured by the parent company of TikTok, Bytedance, and then later merged with the app in 2018.
When it comes to social media and its apps, it becomes a lot clearer that every platform varies when it comes to the types of content they produce. A lot of the pre-produced content won’t do well on TikTok. This platform is for live content, which feels more natural and exciting for people to see and enjoy.
Younger people are getting inspired to stay active more:
Due to some dance challenges on TikTok, this platform is encouraging Gen Z to move their bodies more and stay fit. Sport firms can leverage some niches to create trends and hashtag challenges on TikTok, which will work well with their participants and fans. This stage, in turn, will make the users even more active.
So, if you are associated with sports companies, then using TikTok to boost your fan engagement will be a great call. It is a pretty simple, usable platform, which anyone can work with. Just understand the basic norms, and you are good to go!